THE CHALLENGE An augmented reality technology startup in California had secured $20 million in investment. They needed to show significant demand for the product. However, eighteen months in, only 26 units of their smartglasses had sold and almost none through their website. Abandoned shopping carts told the story.
SVGA SOLUTION We revised the customer journey, taking prospective buyers to customized landing pages, reinforcing every step with social proof that showcased the quality of the product while justifying its price tag. We developed and tested an email invitation to reserve the product and sent it out.
Bottom line? Within 48 hours, $500,000 in product had been reserved.
THE CHALLENGE This West Coast seaside development would take 20 years to sell out with only local buyers. Our challenge was to find a far less expensive way to attract non-local buyers and grow leads from 2 to over 40 per day to reach our client’s sales targets.
SVGA SOLUTION The natural beauty of the property made it easy to create breathtaking imagery that would translate into engaging media. We developed four personas based on existing buyers profiles and wove a narrative made up of retargeted ads, social media posts and an email drip campaign, to serve prospects the right messaging at the right time. We transformed our lead score from about two to over forty a day.
THE CHALLENGE The client has been building retail displays for the past 35 years. They offer state of the art design and sales tracking, however, their sales practices relied mainly on word of mouth and cold calling. Their very distinct competitive advantage was not producing best in class revenue growth. It was time for this advantage to boost the bottom line.
SVG SOLUTION: Building a pipeline from scratch to deliver inbound leads takes time and discipline. Using a proprietary B2B lead generating process, we delivered on average 100 hot leads a week by making our client the most relevant channel on the internet for their prospects. SVGA Lead Management services then converted this to over 300 project opportunities.
WORD OF MOUTH & COLD CALLING WERE NO LONGER VIABLE
SVGA ENGAGED PROSPECTS WITH RELEVANT TARGETED CONTENT
THE CHALLENGE The client wanted to launch a new cognitive supplement in major retail chains but needed to soft launch online to test the market first. After the first 30 days of zero conversions, it was clear that their assumptions about customers were way off. And their eCommerce pages needed a major overhaul.
SVGA SOLUTION As a result of our data driven methodology and numerous Facebook micro-tests, we dropped the cost of a lead through the floor from $45.00 to $0.50 and created a torrent of converting traffic ready to purchase at a commercially viable rate. We revamped product pages to reflect best practices and conversion increased in some cases by 400%.
THE CHALLENGE The company with Fortune 50 clients offered a sophisticated, multiple website management system that appealed to larger, compliance sensitive customers. But there were limited opportunities to grow the business within the existing customer base; there are only so many companies with large, multi-website needs within the vertical.
THE SOLUTION Our overall approach was straight forward - gather leads across a variety of target segments and send content via email to those leads over many weeks. So far so standard-operating-procedure. The game changer was to go one step further by providing lead management services to give that personal touch that turned leads into actual customers.