SVGA SOLUTION We revised the customer journey, taking prospective buyers to customized landing pages, reinforcing every step with social proof that showcased the quality of the product while justifying its price tag. We developed and tested an email invitation to reserve the product and sent it out.
Bottom line? Within 48 hours, $500,000 in product had been reserved.
SVGA SOLUTION The natural beauty of the property made it easy to create breathtaking imagery that would translate into engaging media. We developed four personas based on existing buyers profiles and wove a narrative made up of retargeted ads, social media posts and an email drip campaign, to serve prospects the right messaging at the right time. We transformed our lead score from about two to over forty a day.
SVG SOLUTION: Building a pipeline from scratch to deliver inbound leads takes time and discipline. Using a proprietary B2B lead generating process, we delivered on average 100 hot leads a week by making our client the most relevant channel on the internet for their prospects. SVGA Lead Management services then converted this to over 300 project opportunities.
SVGA SOLUTION As a result of our data driven methodology and numerous Facebook micro-tests, we dropped the cost of a lead through the floor from $45.00 to $0.50 and created a torrent of converting traffic ready to purchase at a commercially viable rate. We revamped product pages to reflect best practices and conversion increased in some cases by 400%.
THE SOLUTION Our overall approach was straight forward - gather leads across a variety of target segments and send content via email to those leads over many weeks. So far so standard-operating-procedure. The game changer was to go one step further by providing lead management services to give that personal touch that turned leads into actual customers.