A learning system that continuously generates opportunities
Your Growth IP will be a proprietary asset to your business. It’s a system that learns as it runs, getting more and more precise at identifying your best prospects and turning them into customers. Building Growth IP is our business.
YOU HAVE A GAMBLING PROBLEM
But it’s not your fault.
Digital marketing is capital intensive and risky. Traditional agencies force clients to go all in and commit to an expensive campaign strategy with upfront creative and production costs. Then everybody prays the dice are hot and will deliver a return on investment.
Can your current marketing system predict revenue outcomes? Ours does.
We have developed an agile marketing methodology that is the result of years of experience across digital marketing, behavioral science, software development, eCommerce and advertising. We can understand, identify and engage your customer audience for very little spend.
Once we’ve engaged with your audience, we work diligently to drive down the cost of activating each customer. Campaigns are automated and carefully monitored. Machine learning collects and analyses data in real time so we can scale quickly when ready.
Data is the raw material that feeds our creative systems, enabling us to optimize your campaigns in real time – creating a meaningful connection with your ideal customers.
5 POINT GROWTH ENGINE
Our Growth Engine is the result of years of experience across digital marketing, behavioral science, software development, eCommerce and advertising.
FINDING YOUR AUDIENCE
Audience AI™ compiles a list of probable customers in real time.
Hosted on AWS™, Audience AI™ interacts with thousands of data sources in real time and can continuously update your potential customer set. Contrast this to traditional static persona-driven campaigns, where budget is wasted trying to identify and build a handful of customer profiles. At SVGA, our system builds fully realized customer profiles based on our inputs – at little or no cost. We then test these profiles in order to hone in on your real customers. Audience AI™ learns fast and actively searches for more customers who fit the ideal profile.
SPEAKING TO THE SUBCONSCIOUS
Behavioral EQ™ perfects customer engagement.
The digital revolution is not about technology, it’s about people. We believe that Behavioral Science, the study of human decision making; and Cultural Anthropology, the study of human experiences, are the most effective way to craft messages that will resonate with your audience and prompt them to take action. Behavioral EQ™ is a methodology used to formulate your message and campaign.
ENGAGING YOUR AUDIENCE
Content OE™ From prospect to customer
Content OE™ stands for Content Opportunity Engine. It’s one of the most powerful features of our Growth Engine. Content OE solves a prickly problem for our clients: how to consistently create high-quality content that is relevant and engaging, yet at a reasonable cost.
Content OE is a content creation platform that continuously generates high-quality content from domain experts through the use of moderated panels online. Then we apply our SVGA methodology to determine what parts of the message will resonate and engage your audience – depending on where they are in the buyer’s journey. It’s a crowd-sourced, curated wisdom engine that delivers a fast, efficient and scalable content optimized to generate opportunities.
DELIVERING YOUR MESSAGE
RealTime ML™ connects and scales
ML stands for Marketing Logic: delivering the right message at the right time on the right channel to the right audience. A distribution system that generates a meaningful connection with your customers to inspire them to take action.
Our marketing automation platform takes data directly from Audience AI™ and implements your marketing logic. For example, from your customer set, we can create email series, trigger outbound sales calls and pass leads into your customer relationship management system (CRM). Even SMS messages. And because our methodology is set-up to ensure we only reach people who are open to your message, our conversion rate is eye-watering.
DIALING IT UP
Agile DM™ – Iterate at the speed of the Internet.
A completely new methodology, Agile DM™ tests campaigns across all variables – message, creative and audience – all at the same time. We start with Audience AI™ to build a set of possible customers. We then build a creative framework based on Behavioral Science for messaging and creative. The campaigns are then set up to run against a set of target metrics using RealTime ML™. We further test to recognize different stages of the buyer journey. Then we iterate and optimize for conversions, all the while driving down the cost of customer activation.
YES, THERE IS A PLAN FOR YOU
All of the plans use the complete SVGA Growth Engine
StartUp Go-To-Market Partners
Start-ups require a go-to-market strategy that garners maximum impact while clearly differentiating them from the competition. Our proprietary methodology is often the cornerstone of the investor deck and the key to immediate and sustainable revenue growth.
SMB Comprehensive, Scalable & Affordable
SMB’s struggle with marketing and technology complexity while lacking the budget to compete with enterprise rivals. This package is designed to stretch your budget and built to work with your current marketing team.
Enterprise Risk Free Marketing Upgrade
Enterprises are confronted with endless technical stacks, dashboards and platforms options. SVGA enables enterprise clients to move beyond technology, to focus on results while we provide execution. Learn about our POC approach.
CONSIDERING A CHANGE?
Let us calculate your upside.
Book a call now and let us show you the success we’ve achieved in both B2B and B2C campaigns using our proprietary Growth Engines. We’ll look at every aspect of your marketing system to calculate exactly what your SVGA upside will be.
And by the way, our engagements never lock you into a long term contract.